The Challenge
Real estate agent Jennifer Martinez was competing with large brokerages that had much bigger advertising budgets. She needed to find homebuyers who were actively looking, not just browsing Zillow. Zillow leads were costing her $150-300 each with a low conversion rate - only about 5% converted to actual clients. She was spending thousands per month with disappointing results. She needed a more cost-effective way to connect with serious buyers who were actively seeking real estate guidance. Many of her competitors were getting leads from Reddit threads where people posted "moving to Denver, need a realtor" or "first-time homebuyer, where do I start?" but she didn't have time to manually monitor these conversations.
The Solution
Jennifer signed up for HeyLocal's Professional Plan ($149/month) and configured her profile with tags: real-estate, realtor, home-buying, first-time-buyer, denver, aurora, westminster. She created specialized response templates for first-time buyers, including helpful information about the Denver market, neighborhood guides, and what to expect in the home-buying process. This positioned her as a knowledgeable, helpful resource rather than just another salesperson. The system automatically matched her to relevant posts on Reddit r/Denver and r/FirstTimeHomeBuyer where people were asking for realtor recommendations or home-buying advice.
The Results
In the first 90 days: • 12 qualified leads (people actively looking to buy) • 8 became clients • 3 homes closed ($2.4M total value) • $72,000 in commissions earned • Achieved 48,224% ROI (spent $149, earned $72,000) • 67% conversion rate from lead to client (vs 5% with Zillow) Comparison: • Zillow: $250/lead × 40 leads = $10,000 → 2 clients → 1 closed → $24,000 commission • HeyLocal: $149/month × 3 = $447 → 8 clients → 3 closed → $72,000 commission The quality of leads was exceptional. These weren't tire-kickers - they were people actively seeking real estate services. The personal, helpful approach through HeyLocal's platform helped build trust and convert at a much higher rate than cold Zillow leads.
"HeyLocal finds people posting "moving to Denver, need a realtor" or "first-time buyer, where do I start?" These are gold. We closed 3 deals in 90 days just from Reddit matches."
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