The Challenge
La Cocina Mexicana was struggling to reach new customers beyond word-of-mouth. They were spending $200/month on Facebook and Google ads, but the leads were low-intent and rarely converted. They noticed competitors getting recommended on Reddit r/Denver threads, but they were never part of those conversations. The restaurant's owner, Maria Rodriguez, tried manually monitoring Reddit for mentions, but it was time-consuming and they often missed opportunities. They needed a way to automatically find and connect with customers who were actively looking for authentic Mexican food in their neighborhood.
The Solution
Maria signed up for HeyLocal's Starter Plan ($49/month) and set up her business profile with tags: mexican, authentic, date-night, tacos, margaritas, rino, denver. Within 24 hours, La Cocina Mexicana started receiving real-time email notifications whenever someone posted on Reddit asking for Mexican restaurant recommendations in RiNo. The system automatically matched their restaurant to relevant posts based on cuisine type, location, and keywords. Maria could then respond directly through HeyLocal's platform, offering personalized responses and even special offers. The response time was crucial - they could reach customers within minutes of them posting, while the intent was still fresh.
The Results
In their first 30 days with HeyLocal, La Cocina Mexicana: • Matched with 47 high-intent customers • Initiated 23 conversations through the platform • Secured 15 confirmed reservations/bookings • Generated $2,340 in new revenue (average $156 per customer) • Achieved a 4,677% ROI (spent $49, earned $2,340) The quality of matches was exceptional - these were people actively searching for what they offer. One memorable example: someone posted "best authentic tacos in RiNo?" at 8 PM, Maria responded within 10 minutes, and the customer came in that same night. 12 of these customers became repeat visitors, further increasing the long-term value.
"HeyLocal found us customers we never would have reached. Someone posted "best authentic tacos in RiNo?" at 8 PM, we responded in 10 minutes, and they came in that same night. This is the future of local marketing."
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